Throughout the month of October 2021, 15 Female creatives and advocates united to raise awareness and funds for Breast Cancer in partnership with Baheya Foundation, via the SHE: Strength, Health, Empowerment Campaign for Female Empowerment and the Early Detection of Breast Cancer.
This collaborative initiative was the first of its kind in the MENA region, with great success in fundraising for over 100 Mammograms and Sonars for women across the country.
The SHE campaign hosted a series of events and talks in partnership with Mother Being, Flower Power, Cairopolitan, and Norshek to raise awareness, generate discussions and inform girls and women about Early Detection of Breast Cancer, symptoms, resources, and support groups.
This campaign was initiated by Farah Abdelhamid, founder of FforFarah Contemporary Jewelry with the purpose to inform and empower women to be proactive with their bodies and health.
The nucleus of this campaign is fundraising via the PINK POUCH. This curated pouch includes the products of 8 female-led businesses: FforFarah (jewelry), Norshek (soap), Badaro (pouch), The Nook (headscarf), and Grain (notebook), Baheya (pin and pamphlet), Mother Being (20% gift voucher), and campaign stickers.
In continuous efforts, this year we are BACK and BOLDER with 3 limited edition Jade power colors as necklaces and bracelets. Which B**B will you pick!?